Author: Ben Mulcahy
Tomorrow is the 36th Sydney Gay and Lesbian Mardi Gras parade and this year’s ‘Kaleidoscope’ theme encourages everyone to ‘let their colours burst’. The LGBTIQ community (Lesbian, Gay, Bisexual, Transgender, Intersex, Queer), like a kaleidoscope, has many dimensions and this year’s Mardi Gras season is all about celebrating that diversity. ANZ has sponsored Mardi Gras since […]
Next year Sydney Mardi Gras will celebrate its 35th anniversary, and as it approaches middle age, its priorities have changed. Like many thirty-somethings, Mardi Gras is thinking about marriage. Marriage equality is an issue that is gaining momentum and unlikely to go away, and as anyone who has been through one tells me: whatever the […]
There is nothing revolutionary about being gay and working in advertising. But an advertising business that specialises in connecting brands with gay and lesbian Australians is a new concept. Everyone knows that the pink dollar is out there. It is significant and influential, but to date, big brands have not been communicating properly with this […]
