Author: Caroline Regidor
Author: Caroline Regidor
Reputation management: Comparing the Westpac and Perpetual cases
February 15, 2012
The financial services sector has been a bearer of bad news lately – amounting to valuable lessons on reputation management. Let's compare the news on Westpac and Perpetual, for illustration purposes.
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It’s game on for retailers, but don’t forget the basics
February 1, 2012
Australian retail businesses that provide poor customer service are airing their dirty laundry on social media sites. What’s more, their failure to respond to complaints in a timely and appropriate way – case in point, Myer’s ...
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