Author: Caroline Regidor

Caroline Regidor looks at the recent corporate crises between ASIC and CommInsure, the role of the media, and potential effects on consumers and big business. PR mavens love a juicy scandal and the month of March delivered the goods. Here we compare the two corporate crises that have dominated the front pages.   But first: […]

Caroline Regidor, managing director of First Degree PR, writes about the challenges of finding mutual respect between public relations and journalism. Ever had someone hang up on you in the middle of a work-related conversation? It happened to one of my team members this week – a journalist cut their phone call rudely and abruptly. […]

The Christmas party season has arrived, but in this post-GFC world, are big bashes out of style? They don’t make parties like they used to, writes Caroline Regidor.   The financial crisis’ sobering effect on corporate celebrations has been protracted; the resulting paradigm, complex. Seven years on, like a run of bad luck, is it […]

The charity sector is full of players fundraising for countless causes. Caroline Regidor gives some advice on how to align your brand with the right cause in the right way so you can reap the benefits.   When you give to charities, do you want kudos back? While some people are happy to donate anonymously, […]

I was the youngest person at a media event last Monday night. Well into the third decade of my life, these days it’s a rare occurrence when I’m the youngest at anything. But on that evening night there I was, with my husband (the second youngest person), mingling with other Sydney Morning Herald subscribers at […]

Last week’s headlines on the lives lost at construction projects for the World Cup in Qatar were difficult to believe. About 1200 construction workers have died since 2010, prompting one sensationalist publication to claim, ‘Qatar’s World Cup Expected To Take More Lives Than 9/11‘. To put that number into perspective, in Australia there have been 45 […]

Oh Leighton, what a mess. After successfully laying low on the Australian Federal Police’s investigation on alleged corruption and bribery for nearly two years, the AFR‘s gossipy coverage throughout October has hit Australia’s largest construction company like a wrecking ball. Former CEO Wal King has signalled that a lack of communication is part of the […]

Volkswagen’s (mis)management of its product recalls internationally, and its clumsy response to the fallout from the inquest into the death of a Melbourne driver – this is the stuff that keeps public relations practitioners awake at night. When deadlines are looming and stress levels are high, as a reality check, I usually ask – is […]

The Government’s plan to reduce university funding by $2 billion has been met by criticism from the universities themselves and academics. But wherefore art thou, student protesters? One of the headiest moments of my undergrad days in the 90s was marching down Macquarie Street peacefully amongst fellow students – to the beat of makeshift percussion instruments, holding […]

This blog post was inspired by the runaway success of the social media campaign for The Hunger Games movie. Hollywood tends to be an early adopter when it comes to uptake of new technology. How are more conservative industries integrating into their marketing campaigns social media tactics that are more commonly found in the entertainment […]