Author: Caroline Regidor

Caroline Regidor, managing director of First Degree PR, writes about the challenges of finding mutual respect between public relations and journalism. Ever had someone hang up on you in the middle of a work-related conversation? ...

The Christmas party season has arrived, but in this post-GFC world, are big bashes out of style? They don’t make parties like they used to, writes Caroline Regidor.   The financial crisis’ sobering effect on ...

The charity sector is full of players fundraising for countless causes. Caroline Regidor gives some advice on how to align your brand with the right cause in the right way so you can reap the ...

I was the youngest person at a media event last Monday night. Well into the third decade of my life, these days it’s a rare occurrence when I’m the youngest at anything. But on that ...

Last week’s headlines on the lives lost at construction projects for the World Cup in Qatar were difficult to believe. About 1200 construction workers have died since 2010, prompting one sensationalist publication to claim, ‘Qatar’s World ...

Oh Leighton, what a mess. After successfully laying low on the Australian Federal Police’s investigation on alleged corruption and bribery for nearly two years, the AFR‘s gossipy coverage throughout October has hit Australia’s largest construction ...

Volkswagen’s (mis)management of its product recalls internationally, and its clumsy response to the fallout from the inquest into the death of a Melbourne driver – this is the stuff that keeps public relations practitioners awake ...

The Government’s plan to reduce university funding by $2 billion has been met by criticism from the universities themselves and academics. But wherefore art thou, student protesters? One of the headiest moments of my undergrad days in ...

This blog post was inspired by the runaway success of the social media campaign for The Hunger Games movie. Hollywood tends to be an early adopter when it comes to uptake of new technology. How ...