The most important thing to remember in a media interview is that it is an opportunity for you to get your messages to your audience through the journalist. For print, it is important not to ...
We can all be TV stars now by starting a YouTube channel. Creating compelling videos helps you engage with your target audience and is a great way to bring exposure to your business and also ...
Gaining coverage for your business or client in a print magazine or newspaper is fantastic and it’s a great way to help build your business or client’s profile and reputation among its target audience. Many ...
A public relations campaign can help your business enormously and it doesn’t have to be expensive. You basically have two choices when it comes to a PR campaign: you can either do it yourself or ...
By Catriona Pollard, director, CP Communications Writing articles is a fantastic way to gain publicity for you or your business. There are specific types of articles that work well – the ‘How to’ article is ...
By Catriona Pollard, director, CP Communications So you’ve decided that you want to hire a PR agency. You want to boost sales, raise your profile in the industry and increase awareness of your business among ...
By Catriona Pollard, Director CP Communications Building your company’s profile and protecting its reputation should be a key aspect of your public relations strategy but an entire strategy can be derailed if the wrong spokesperson ...
In order to learn from your mistakes, you must first make them…or should it be, in order to learn from your mistakes you must first Google them? The mistakes that PR pros make are a ...
