Author: Catriona Pollard
Author: Catriona Pollard
With many brands vying for attention and so many stories wanting to be told in the media, it’s not enough to send a media release and hope the coverage will follow. In fact, sometimes a ...
Whether you’re embarking on the PR journey for the first time or wanting to change your current PR consultants, it’s important to be clear about what you’re looking for in a PR agency and whether ...
As a marketing or PR professional how do you know where to draw the line between being overly promotional online and sending out enough information to influence target audiences? Using social media successfully involves having ...
Social media has already made its way into the marketing strategy of many brands but there is still a long way to go until brands have harnessed its power to their full advantage. One aspect ...
Public relations is one of the most effective ways of gaining media coverage to promote your business and build a reputation. It works because it provides a journalist’s objective view about your company, and it ...
Great content is invaluable for your audience. However, producing quality content is only half the job – ensuring that people find it is just as important. The time and effort you spend on creating interesting ...
Social media is a great communication tool to help businesses connect with their customers all over the world. However, if you misuse social media your business could be at risk of losing followers or customers, ...
If you want a journalist to interview you for a story, you are going to have to get their attention. One of the most effective ways of doing this is by sending them a media ...
Public relations is a long-term commitment, it isn’t just one-off press releases being pushed out to journalists. Good PR builds the profile, reputation and credibility of a person or business through sustained, consistent and strategic ...
While not everyone is inspired by athletes, there’s no denying the hard work and dedication Olympians must put in to make it to the elite level. So, as PRs, what inspiration can we take away ...
Here are the Seven Deadly Sins of public relations! While you won’t be eternally damned by breaking one of them, they are key PR rules to follow. Pride In our careers we all start from ...
On social media you might not be able to see the other person you are talking to but that doesn’t mean you can forget to use your good manners. When communicating with other people on ...
