Author: Catriona Pollard
Spring is in the air and you may be thinking about spring cleaning your house to get ready for the warmer months. So why not consider spring cleaning your PR strategy as well? Reviewing your PR strategy on a regular basis helps you to determine how you can improve your strategy and generate better results. […]
With many brands vying for attention and so many stories wanting to be told in the media, it’s not enough to send a media release and hope the coverage will follow. In fact, sometimes a media release won’t be the best option to tell your story. Next time you start writing a media release, stop […]
Whether you’re embarking on the PR journey for the first time or wanting to change your current PR consultants, it’s important to be clear about what you’re looking for in a PR agency and whether the one you’re considering will be able to meet these expectations. To help you with your decision, here are eight […]
As a marketing or PR professional how do you know where to draw the line between being overly promotional online and sending out enough information to influence target audiences? Using social media successfully involves having a keen understanding of your audience and also being able to recognise that social media shouldn’t primarily be used as […]
Social media has already made its way into the marketing strategy of many brands but there is still a long way to go until brands have harnessed its power to their full advantage. One aspect of social media people commonly struggle with, is using it to differentiate themselves from competitors in their industry. The following […]
Public relations is one of the most effective ways of gaining media coverage to promote your business and build a reputation. It works because it provides a journalist’s objective view about your company, and it is an effective method of communicating with your customers to build a relationship with them. There are many techniques in […]
Great content is invaluable for your audience. However, producing quality content is only half the job – ensuring that people find it is just as important. The time and effort you spend on creating interesting and engaging articles will be wasted if you’re speaking to an empty room. To make sure your content is being […]
Social media is a great communication tool to help businesses connect with their customers all over the world. However, if you misuse social media your business could be at risk of losing followers or customers, gaining a bad reputation, losing sales, getting your account banned or even legal action. Here are four social media practices […]
If you want a journalist to interview you for a story, you are going to have to get their attention. One of the most effective ways of doing this is by sending them a media pitch. Most pitches are sent via email, but you can also choose to pick up the phone and talk to […]
Public relations is a long-term commitment, it isn’t just one-off press releases being pushed out to journalists. Good PR builds the profile, reputation and credibility of a person or business through sustained, consistent and strategic PR activities. Journalists are more likely to interview someone they know and have a good relationship with, rather than someone […]
While not everyone is inspired by athletes, there’s no denying the hard work and dedication Olympians must put in to make it to the elite level. So, as PRs, what inspiration can we take away from our Olympic athletes? Hard work will get you there in the end While these athletes would have some sort […]
Here are the Seven Deadly Sins of public relations! While you won’t be eternally damned by breaking one of them, they are key PR rules to follow. Pride In our careers we all start from the bottom, doing call-backs to journalists, researching media lists, clipping coverage and occasionally, making coffees. But sometimes when the office […]
On social media you might not be able to see the other person you are talking to but that doesn’t mean you can forget to use your good manners. When communicating with other people on social media it is important to remember that the normal rules of communication etiquette apply. When using social media for […]
