The iPhone versus Android battle is heating up. Having long dominated the smartphone market in Australia, iPhone is being faced with genuine competition for the first time, both in terms of market share and usability. ...
The juggernaut group buying sector exceeded revenue expectation in 2011 and posted a phenomenal 650% year-on-year growth. Its ability to tap into both the power of the ‘crowd’ and a post-GFC consumer trend toward thrift ...
In an interesting little factoid to come out of Edelman’s ‘2012 Trust Barometer’, Australians believe their scepticism towards marketing messages can be overcome with just a hint of repetition. The study [Read more about it here – ...
It’s happened before – a top brands list with results that are difficult to fathom. This time we have research conducted by Nielsen for the 2011 issue of Superbrands placing Maggi, Dulux and Mortein ahead of Apple, and ...
