Author: Gary Nissim
Author: Gary Nissim
You can lead a horse to water… but conversion optimisation will increase its likelihood of drinking
April 8, 2014
Digital marketers are often short sighted, focusing too much effort on their external marketing campaigns and not enough on their digital assets. This leads to an ineffective use of marketing budgets and marketers end up ...
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The right questions to ask your paid search agency
January 29, 2014
Too often, clients drive their digital agency in a direction that impedes rather than enhances their campaign. Their focus is on driving down the average cost per click (CPC) or increasing click through rates (CTR), ...
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5 digital marketing trends that will impact 2014
December 16, 2013
Ask anyone working in the digital space about their predictions for 2014 and you’ll get a long list of answers – from the blatantly obvious to brand new technologies and techniques we might not see ...
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