Author: Gary Nissim
Will the ACCC regulate Google Ads? How will automation and machine learning impact the platform? Will Google Ads become unprofitable for advertisers? Gary Nissim and his roundtable of marketing elite get their hands dirty with the big questions. In the nearly 20 years I’ve been using Google AdWords (now Google Ads), I’ve seen too many changes […]
Digital marketers are often short sighted, focusing too much effort on their external marketing campaigns and not enough on their digital assets. This leads to an ineffective use of marketing budgets and marketers end up paying too high a premium for a new customer. Sure, external marketing can drive potential customers to your website, but […]
Too often, clients drive their digital agency in a direction that impedes rather than enhances their campaign. Their focus is on driving down the average cost per click (CPC) or increasing click through rates (CTR), targeting multiple goals that are often mutually exclusive (cheap traffic but high ROI) or even directing the overall strategy. Smart clients, […]
Ask anyone working in the digital space about their predictions for 2014 and you’ll get a long list of answers – from the blatantly obvious to brand new technologies and techniques we might not see the true impact of until 2015 and beyond. These five trends are what I think will leave the biggest imprint […]
