Author: Jason Sew Hoy
At 99designs we’ve come to know the design business very well, with more than 180,000 graphic design projects completed through our site since pioneering graphic design crowdsourcing. We’ve seen every variant of designer-client relationship and heard praises sung, curses cursed and war stories told from both sides. To put the anecdotes we’ve been privy to […]
From retail to technology, great brands make great businesses. But what makes a great brand, and how can you build one that stays front of mind? Give yours a health check with the following golden rules: 1. Great brands represent values Brands that work well usually express a value. This could be quality, value for […]
When we contemplate the concept of branding, we often think of multinational corporations like Nike and McDonald’s with massive budgets and globally recognised logos. But branding encompasses far more than a logo and marketing collateral, and fortunately this means you don’t need an outsized bank account to build a memorable brand. 1. Get the […]
Marketing and design have the potential to be one of the great pairings of the modern world, seamlessly working in synergy so that each impacts the other positively. Yet many marketing/design combinations focus solely on flat, if pretty, images that lack substance, and much of what great design can do is lost in the superficial. […]
