Author: Jerry Hsieh
A new study has lambasted marketers’ financial skills and the marketing programs run by education providers, claiming that as many as 90% of marketers are not trained in marketing performance and ROI, partly due to the fact that nine out of 10 marketing courses don’t have a unit focused on the topic. Because of this […]
Philadelphia Cream Cheese has unveiled a new campaign that aims to inspire Australian chefs at home to come out of their shells. The ‘Do Your Thing’ campaign for the Mondelez brand showcases a compilation of food inspiration for everyday home cooking and features a cast of Australians preparing a range of recipes for their families […]
China is fast overcoming the downshift its media economy experienced in 2013, and cementing its position as a leading global digital media market, according to market intelligence released by PQ Media today. Its already expansive digital media market is expected to increase by an additional 14.9% by the end of 2014, and by 2017 PQ […]
Television’s social media monitor has arrived in the form of Nielsen Twitter TV Ratings as Nielsen has announced its full suite of Twitter TV solutions will be made available to Australian advertisers and partners for purposes of measuring, understanding and acting on TV related conversation on Twitter. Nielsen Twitter TV Ratings (NTTR) will provide partners the […]
Greed, betrayal, deception and execution – today’s cut-throat corporate world could easily pass as a modern day re-enactment of HBO’s hit TV series, Game of Thrones. As viewers join their favourite heroes and villains on yet another season-long quest to determine the mighty ruler of Westeros, stock image website Shutterstock’s creative team made an attempt […]
