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Author: Jerry Hsieh

Author: Jerry Hsieh

News
Most marketers don’t understand ROI (or basic accounting) according to scathing study
  • Jerry Hsieh
  • access_timeApril 10, 2014
  • remove_red_eye975 Views
News
Philadelphia’s new brand campaign encourages Australians to get creative at home
Jerry Hsieh April 10, 2014

Philadelphia Cream Cheese has unveiled a new campaign that aims to inspire Australian chefs at home to come out of their shells. The ‘Do Your Thing’ campaign for the Mondelez brand showcases a compilation of ...

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Technology & Data
Millions remain off the grid, but digital will be 70% of China’s media economy by 2017
Jerry Hsieh April 9, 2014

China is fast overcoming the downshift its media economy experienced in 2013, and cementing its position as a leading global digital media market, according to market intelligence released by PQ Media today. Its already expansive ...

chat_bubble0 Comment visibility1287 Views
Social & Digital
Media Monday: TV x Twitter arrives in Australia with ratings integration by Nielsen
Jerry Hsieh April 7, 2014

Television’s social media monitor has arrived in the form of Nielsen Twitter TV Ratings as Nielsen has announced its full suite of Twitter TV solutions will be made available to Australian advertisers and partners for purposes ...

chat_bubble0 Comment visibility1070 Views

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