Author: Lauren Brown
Author: Lauren Brown
Viral marketing and human emotion in advertising
July 18, 2012
In recent years, viral marketing has emerged as one of the most effective strategies that can be used to increase engagement with your audience. Today’s technological and social landscape allows content to be shared with ...
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SME branding: what’s in a name?
June 7, 2012
I like to think of a brand like an iceberg. Less than 10% is above the water, there for the world to see and admire or criticise. It is the 90% below the water that ...
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Creating a strong and enduring client-agency relationship
April 26, 2012
There are two types of partnerships that can exist between a client and agency, and both have merit: as a partner or as a supplier. It is similar to being friends with someone, or in ...
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