Marketing to niche audiences
The best marketing campaigns have very defined customers and tactics to reach those customers. Even campaigns aimed at the ma....
BY Lauren Brown
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Lauren Brown
Lauren is the managing director and founder of Pulse Marketing and a Telstra Young Business Woman of the Year. Her full service marketing and advertising agency has won multiple national and international marketing effectiveness awards.
Viral marketing and human emotion in advertising
In recent years, viral marketing has emerged as one of the most effective strategies that can be used to increase engagement ....
BY Lauren Brown
SME branding: what’s in a name?
I like to think of a brand like an iceberg. Less than 10% is above the water, there for the world to see and admire or critic....
BY Lauren Brown
Creating a strong and enduring client-agency relationship
There are two types of partnerships that can exist between a client and agency, and both have merit: as a partner or as a sup....
BY Lauren Brown