Author: Lauren Brown
The best marketing campaigns have very defined customers and tactics to reach those customers. Even campaigns aimed at the mass market are broken down into segments to create more focused marketing approaches. Niche marketing therefore forms the basis of marketing strategy since it involves identifying and targeting very specific groups of consumers – something that […]
In recent years, viral marketing has emerged as one of the most effective strategies that can be used to increase engagement with your audience. Today’s technological and social landscape allows content to be shared with hundreds of our friends with the mere click of a button. If harnessed correctly it can spread like wildfire among […]
I like to think of a brand like an iceberg. Less than 10% is above the water, there for the world to see and admire or criticise. It is the 90% below the water that has the vast majority of the impact though, and it is this 90% that keeps the 10% afloat. Before you […]
There are two types of partnerships that can exist between a client and agency, and both have merit: as a partner or as a supplier. It is similar to being friends with someone, or in a relationship with someone – you have different levels of trust and expectations. Which one the agency starts as is […]
