Author: Lauren Roberts
Etsy was the brainchild of creative visionaries and born June 2005 in a Brooklyn apartment. Founder Rob Kalin and two friends saw a need to connect craftspeople with buyers in an online community. Today, the website joins 1.4 million active sellers with over 20 million active buyers and has exploded around the globe. History – What made […]
An increase in profitability, revenue growth and customer retention can be linked to CEO engagement in customer experience, a recent study has found. The Economist Intelligence Unit surveyed 516 senior executives from 21 countries and found that executives surveyed plan to invest heavily in customer service innovation. 21% of respondents planned to increase their customer […]
Uber users will be able to order lunch delivered to their office today as the ridesharing app partners with OzHarvest to raise money for vulnerable Australians. In six cities around Australia, users of the downloadable Uber app can order $12 meals from celebrity chefs to be delivered within 10 minutes in a fundraising drive that […]
A disco dance party in a glass-panelled hotel suite popped up in Circular Quay over the weekend to mark the June launch of booking app HotelTonight. The promotional stunt was launched to build brand awareness after the mobile-only booking app became available for Australian guests to download last week. HotelTonight regional director for Asia Pacific, […]
A man attempting the “pick up” a sultry woman named Gonorrhoea in a bar won first prize in a short film competition that aimed to raise awareness about the threat of antibiotic resistance. The #SaveTheScript competition was a collaborative effort between Tropfest and NOS MedicineWise and challenged entrants to make a 45-second short film about […]
Australian is one of the most intolerant countries when it comes to receiving repeat advertising messages, a recent global poll by Marketo has found. The survey questioned 2,200 consumers from Australia, America, United Kingdom, France and Germany and found that 66% of all respondents were highly annoyed by repeat advertising messages. 23% of Australians respondents believe they see brand advertising […]
Virgin Australia and Tourism Australia will be working together from July 1 on a $50 million marketing strategy focussed on attracting American travellers. In the last year, the number of Americans travelling to Australia increased 10% to 553,000. Travellers increased the amount they spent to a total $2.8 billion; up 9% from last year. Tourism Australia statistics […]
In Australian media news this week, drive.com.au pulls up in a new website, TED welcomes Australian advertisers, News Corp CEO Julian Clarke leaves the newsroom, Australian youth culture website Crave Online breaks unique users record, and American fashion sashays to Australian computers. Drive.com.au pulls up in a new website Drive.com.au launched a redesigned website […]
