Author: Lucio Ribeiro
Facebook has announced one more change with some marketers claiming it is the end of the free ride. Here Lucio Ribeiro clarifies what the change really means. In case you missed it, recently Facebook announced yet another update to its News Feed algorithm that will impact how promotional content from Pages is distributed. Starting […]
It’s something marketers have long known: consumers eat and buy based on occasions, not by demographics or psychographics. Therefore, leveraging an occasion – like the fast-approaching Easter period – presents a real business opportunity. And now, more than ever, occasion based marketing campaigns can be greatly enhanced by incorporating social listening and online analysis into […]
Walking around the South by Southwest (SxSW) conference and festival is like stepping into the future – a very busy and energetic future. Set among a landscape of free food, giveaways and parties, everywhere you look is a hive of activity, whether it’s an ambitious start-up fighting for the attention of venture capitalists or big […]
