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Author: Partner

Author: Partner

Technology & Data
Revolution in the attention economy: putting the customer before the tech
  • Partner
  • access_timeFebruary 17, 2017
  • remove_red_eye1090 Views
News
How to determine the role your agency plays in adtech
Partner February 14, 2017

Finding the adtech wizard at the end of the yellow brick road takes a lot of heart, a bit of brain and some courage to hash out better arrangements with your agency and vendor partners, writes ...

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Technology & Data
Curation is the future of programmatic video as private and open marketplaces blur
Partner February 10, 2017

The evolution of programmatic video marketplaces is trending to a hybrid of open and private, writes Chris Blok. _ This article originally appeared in The Adtech Issue, our current special edition of Marketing mag produced in collaboration ...

chat_bubble0 Comment visibility1756 Views
Technology & Data
How to use SOSTAC to write a digital marketing plan
Partner January 30, 2017

A sound digital marketing plan requires detailed understanding of a brand’s own situation and demographic, the best way to engage and delight them, and a clear framework measuring success. _ Sponsored content: This article was contributed by Australian ...

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