Author: Partner
Author: Partner
Almost 80% of marketers are changing attribution models this year – State of Performance Marketing Report
April 3, 2017
Almost 80% of marketers find attribution to be very important to their success. This article was sponsored by Adroll to let readers know they can access a free copy of its ‘State of Performance Marketing ...
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User-centric path-to-purchase measurement required as 41% of transactions involve two or more devices
March 27, 2017
Transactions involving two or more devices make up 41% of all online transactions in Australia. Sponsored content: This article was sponsored by Criteo to let readers know they can access a free copy of ‘The ...
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Spam placement increasing year-on-year: Return Path email deliverability metrics
March 14, 2017
New metrics from Return Path reveal a yearly incline in spam placement of emails, as well as an increase in positive metrics like read rate, reply rate and forward rate. This article was sponsored by ...
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