Author: Partner
Author: Partner
Anjali Lai explores the nuanced picture of consumers beyond traditional demographic categories such as generation. This article originally appeared in The Versus Issue, our February/March issue of marketing. Charles Dickens once wrote, “Change begets change. Nothing ...
Ambera Cruz examines the the shift from traditional to digital and social media, and the impact it has on marketing communications. – This article originally appeared in The Versus Issue, our February/March edition of Marketing mag, and ...
Evernote CMO Andrew Malcolm offers hints for success after Evernote’s recent successes. Sponsored content: this article was contributed by Corinium to offer readers an exclusive 20 percent discount on the price of attending Chief Customer Officer ...
