Author: Nick Gill
Author: Nick Gill
Cross-channel analytics – tackling the question of attribution
September 4, 2012
John Wanamaker, considered by some as the Father of Modern Advertising, once stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” One of the things search ...
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Five questions to ask when selecting a paid search agency
August 28, 2012
Search has become an incredibly complex and competitive industry, where the slightest of mistakes can lead to significant revenue losses. Companies will spend in excess of $35 billion on paid search marketing this year alone, ...
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