Author: Paul Cross
Reading and responding to digital body language
August 8, 2014
The better able you are to read the digital body language your customers and prospects provide, the better equipped you will be to satisfy their needs and make the sale, writes Paul Cross. In the world of digital disruption, the consumer is king. The truly disruptive impact of the internet is much less about new […]
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Bridging the customer engagement gap
August 9, 2013
Last month Responsys published the State of Customer Engagement Report. The purpose of this report was to examine how sophisticated Australian marketers are when it comes to customer engagement. This study involved examining how marketers value, manage and measure customer engagement. Not just how important customer engagement is but the sources of data that are […]
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