Author: Paul Lin
Author: Paul Lin
The economics of mobile app campaigns: understanding the costs and benefits
July 11, 2014
There’s no typical price for a mobile app campaign, writes Paul Lin, but here are some useful ways to determine what a reasonable investment looks like. All marketing campaigns, and business strategies in general, ...
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The key to successful mobile app marketing campaigns is mobile-centric strategic thinking
June 27, 2014
Apps are no longer just standalone games for bored teenagers, or a side note in major marketing campaigns, writes Paul Lin in the first of a three-part series of articles on the exciting opportunities mobile apps ...
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Want to build a brand app? Read these five tips to succeed where others have failed first
March 28, 2014
When it comes to developing a mobile app you need to first think about simplicity and strategy, writes Paul Lin in this guide to building brand apps. Break down what your business does and ...
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