Author: Peter Applebaum
Times are changing for FMCG marketers. In this post, Peter Applebaum questions the power of the supermarket and suggests a new way for FMCG brands to gain customer loyalty. Forget Point Piper, Toorak, New Farm and Peppermint Grove. The most expensive real estate in Australia is just down the road from where you live. […]
You’ve done the social media course. You’ve given the meticulously researched presentation to senior management full of infographics, embedded videos and pie charts. And it worked. You get the green light for the organisation to start ‘doing’ social media. Where to start? Well, Facebook obviously. Anyone who knows anything knows that Facebook is the big […]
Content marketing: great for brands with no clear, rational point of differentiation. And there may be no more obvious example of that than the current state of Australian federal politics, so Peter Applebaum writes to Brand Julia to let her know that although things may look grim, all hope is not yet lost. Dear […]
Content providers, be warned. Backlinks can be bought, but they can end up doing more harm than good for your brand Stomach tucks, executive office furniture, even – God help us – penile pustule removal… all of them can be found on the backend of many a blog. They are the comments awaiting approval, the […]
