Supercomputer and gameshow champion Watson is being put to use in the call centre through a new partnership that will see IBM Watson’s technology used to improve customer service experiences. The power of Watson, ...
Research consultancy TNS has announced a novel approach to research that applies the principles of behavioural economics to the measurement of advertising effectiveness, marking the first time such principles will be applied to measuring campaign ...
Myer is red faced after being forced to fire Andrew Flanagan, a new executive recruit who fabricated details of his CV. As we reported last week, Myer announced to the ASX that it had made ...
In Australian media sector news this week, The Readership Works and Ipsos have launched EQ, a new development to the Enhanced Media Metrics Australia (EMMA) print readership measurement survey, which profiles how readers engage with newspapers ...
Myer has announced three key executive appointments, including Daniel Bracken in the newly-created role of chief merchandise and marketing officer. Myer chairman Paul McClintock and chief executive officer Bernie Brookes made the announcements in ...
Amazon has unveiled its first entry into the smartphone market, launching Fire Phone this week. It comes with a range of apps, some of which are designed to make it even easier to shop on ...
A group of young disability program participants were awarded for their advertising talent at the International Summit Creative Awards recently. The group are members of the The Portfolio Project, a joint initiative of GWF Creative ...
You may have heard of Ryan Holiday a few years ago when he emerged as the poster boy for media manipulation after faking his way into mainstream media outlets as an expert in fields he ...
Media Monday is a weekly round up of media (as in advertising, content, publishing, audiences…) happenings and insights from Australia and around the world. Brazil media sector to score big with strong kicks from ...
Chicken Tonight will return to Australian TV screens this Sunday (1 June), with its first locally produced TVC in four years marking the launch of a new integrated campaign for the simmer sauce range. As readers will ...
SBS has presented findings of a study it commissioned last year, titled ‘Who Do We Think We Are? In search of ourselves: Understanding the Australian identity’, which asked Australians from across the country key questions about how they ...
Upworthy is the digital publisher that’s built its reputation being everything a media outlet is not meant to be. It curates, or repackages, other people’s content only. It publishes no text, just videos and other ...
Professor Michael Porter told delegates at the World Business Forum in Sydney this morning that his seminal paper on ‘shared value’ is often wrongly perceived as being about corporate social responsibility (CSR), but that this ...
