New Zealand’s unconventional approach to content marketing
Rakhal Ebeli has just returned from New Zealand’s Content Marketing Conference in Auckland. Here he shares his key takea....
BY Rakhal Ebeli
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Rakhal Ebeli
Rakhal Ebeli is managing director of Newsmodo. An award-winning journalist and presenter, Rakhal founded global journalism agency Newsmodo (newsmodo.com) in 2012. Since then, the company has grown to become the largest network of freelance media professionals, who can be engaged by brands and publishers to create high quality content and coverage. He also co-hosts The Brand Storytelling Podcast: http://ow.ly/KnwrI
Content marketing take-homes from Sydney to Singapore
Rakhal Ebeli reports back from Content Marketing Worlds Sydney and Singapore to share the key points that made an imp....
BY Rakhal Ebeli
Why marketers need newsrooms: insights from a former journalist
Rakhal Ebeli reflects on the changes that news has undergone in recent years and the potential benefits of this to ma....
BY Rakhal Ebeli
If ‘brand journalism’ works, does it matter what we call it?
Besides the debate around whether 'brand journalism' is actually 'journalism' at all, Rakhal Ebeli argues the more im....
BY Rakhal Ebeli