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Author: Rakhal Ebeli

Author: Rakhal Ebeli

Social & Digital
New Zealand’s unconventional approach to content marketing
  • Rakhal Ebeli
  • access_timeApril 8, 2015
  • remove_red_eye712 Views
Social & Digital
Content marketing take-homes from Sydney to Singapore
Rakhal Ebeli March 24, 2015

Rakhal Ebeli reports back from Content Marketing Worlds Sydney and Singapore to share the key points that made an impact. As a journalist, thrown headlong into the world of content marketing, I find the intersection ...

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Social & Digital
Why marketers need newsrooms: insights from a former journalist
Rakhal Ebeli January 7, 2015

Rakhal Ebeli reflects on the changes that news has undergone in recent years and the potential benefits of this to marketers.    Something is happening. Something is happening very quickly. The news is slipping from ...

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Social & Digital
If ‘brand journalism’ works, does it matter what we call it?
Rakhal Ebeli December 5, 2014

Besides the debate around whether ‘brand journalism’ is actually ‘journalism’ at all, Rakhal Ebeli argues the more important question is whether it does its job.   Brand journalism is the cause of much debate. Interestingly ...

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