Author: Rakhal Ebeli

Rakhal Ebeli has just returned from New Zealand’s Content Marketing Conference in Auckland. Here he shares his key takeaways.   New Zealand’s Content Marketing Conference kicked off just 10 hours after the the nation’s cricketing heroes, the all conquering Black Caps, went down to Australia in the World Cup Final. Having just travelled across the […]

Rakhal Ebeli reports back from Content Marketing Worlds Sydney and Singapore to share the key points that made an impact. As a journalist, thrown headlong into the world of content marketing, I find the intersection of the two worlds fascinating. The trend that has seen quality storytelling become a driving force in the way brands […]

Rakhal Ebeli reflects on the changes that news has undergone in recent years and the potential benefits of this to marketers.    Something is happening. Something is happening very quickly. The news is slipping from the clutches of legacy media and becoming common property. Now, brands too can play an active role in the development […]