Author: Shaun Dobbin
Think long-term investment when it comes to your mobile strategy, Shaun Dobbin urges, noting that mobile works wonders… if it’s done properly. Over 54% of Australians own a smartphone and just over 22 million Australians own some sort of mobile device. It’s now almost critical for businesses to ensure they are accessible over multiple mobile […]
With 58% of Smartphone owners using their device every day to browse online, it makes sense that more and more businesses are looking to create sites which will make their products and services available to mobile users. Those who access your webpage via a smartphone are, obviously, accessing the page on a much smaller screen. […]
In 2012 we saw a big boost in the amount of consumers adopting an omnichannel approach towards retail. Marketers began to take on this strategy and keep up with the speed at which a customer would see a marketing or advertising campaign and search for the product or service to find out more information. A […]
Although mobile marketing has been around for a while now, it cannot be denied that over the last year there has been a significant rise in the use of mobile phone technology to directly target consumers. And why not? With over 54% of Australians aged between 15 and 64 years owning a smartphone and over 30 […]
