After working on well over 40 election campaigns around the world, I now know the simple secret of winning them: Work for the side that’s going to win. You see, election results are invariably predetermined ...
‘We’re the underdogs’ is the all too familiar cry of politicians as they lumber through elections. ‘It’s going to go right down to the wire, the result could go either way,’ they suggest, despite extensive ...
Have you ever wondered why election policies lack context and vision? Why they concentrate on frustratingly facile tabloid populism, why they are so low-brow? Why the ‘working families’, the three-word slogans and the tiresome ‘fair ...
What seems to be the world’s longest election campaign is grinding to a conclusion. Polling in marginal seats strongly suggests the Coalition is likely to be filling the Government benches, but things can change because ...
