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Author: Vanya Maplestone

Author: Vanya Maplestone

News
Jonas Brother tells: the most important things to millenials are looking good, feeling good and doing good
  • Vanya Maplestone
  • access_timeNovember 18, 2013
  • remove_red_eye1316 Views
Social & Digital
Social starts at home, says Nestlé global head of digital
Vanya Maplestone November 11, 2013

Pete Blackshaw, the global head of digital and social media at Nestlé, opened Ad:tech 2013 in New York last week with a keynote addressing issues surrounding digital transformation for their global operations. Blackshaw believes now, ...

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Technology & Data
10 potentially worrying trends that could change the world, from Ford’s global head of futuring
Vanya Maplestone November 11, 2013

Sheryl Connelly, head of global trends and futuring at Ford Motor Company presented her 10 trends that could change the world at Ad:tech NY 2013 last week, and many of them raise questions about the world’s ...

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Social & Digital
Integrating social, part 2: implementation advice from FMCG and service brand marketers
Vanya Maplestone October 15, 2013

In Part One of ‘Integrating social’, we spoke with several Australian FMCG and service brands that have achieved significant outcomes and have overcome the implementation barriers that hold other organisations back. Here we have some ...

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