The ongoing battle for social networking supremacy is set to heat up, following the announcement of a significant MySpace redesign. The news of the redesigned elements comes just as the blogosphere has been reporting on ...
This post is the second in a series looking at the AMI. Click below to read the others: Whats wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI ...
The NSW branch of AIMIA (the Australian Interactive Media Industry Association) is pleased to announce Pearl PR as its PR Patron for 2008. The AIMIA NSW patronage program allows companies with an interest in digital ...
The Newshound got over to the UK recently, where he noticed that advertisers were finding more and more creative spaces to squeeze their work into. The moving handrail of an escalator was a new one ...
If youre one of the biggest and most powerful companies in the world, who do you go to for help winning new SME business? Well, for Microsoft the answer was Acxiom, and their customer information ...
I love to collect direct mail, like a bizarre obsession. Over the years Ive built up a personal collection of the good, bad and very ugly DM pieces worthy of a home in my office ...
Rowan Haylett is a market research agent at specialist recruitment firm, Aquent. Relatively new to Australia’s shores, Rowan decided to swap the hustle and bustle of the London underground for the relative calm of Sydney ...
The soon-to-be-released July issue of Marketing magazine (check it out at the newsstands from 25th June) includes an article bemoaning the state of much advertising creative, which the author argues, often do little more than ...
This week Australian founded animation and visual effects studio, Animal Logic, announced its expansion into the game and interactive entertainment business with the formation of Animal Logic Interactive (ALI), to be headquartered in Los Angeles. ...
Emirates Airline and Breeders’ Cup Limited on Monday announced a sponsorship agreement through which Emirates, the Dubai-based international airline, will become title sponsor of the US$3 million Breeders’ Cup Turf at the Breeders’ Cup World ...
Australian online marketing agency Sputnik announced that it is working with Kmart to create a first time digital promotional plan in order to drive internet users into Kmart stores during its annual toy sale in ...
This ones been doing the rounds throughout the blogosphere over the last few days, and while its not like The Newshound to be, ahem, behind on a story, its just too good an opportunity to ...
Julian Cole is a busy guy. In between single-handedly taking major transport companies to task, writing one of Australias top 50 marketing blogs, being a regular media darling on all things social media, and helping ...
