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VW scandal loses Germany top spot as most powerful nation brand – Brand Finance
October 12, 2015
Volkswagen’s fitting of up to 11 million vehicles with software intended to deceive emissions tests has dealt a huge blow to not only its own brand value, but to the power of the entire nation brand ...
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Brands named and shamed in awards that no marketer wants to win
October 9, 2015
The 10th annual awards for dubious claims and dodgy products, the Shonky Awards, were announced this week, with NAB, Kleenex, Coca-Cola and Arnott’s among the brands singled out. Consumer advocacy group Choice has announced the ‘winners’ ...
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8 proven ways to get the most out of your event
October 8, 2015
Throwing a big event always seems like a good idea, but if you don’t follow these eight pieces of advice you might not be getting the most out of your investment, writes Lauren Pedigo. If ...
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