News
News
When you write your first draft, the words very often just bubble out. There may not be a great deal of structure. Thats fine for the first draft. When you move into the rewriting or ...
Telstra is calling on everyone to nominate a business woman for the prestigious 2008 Telstra Business Women’s Awards before nominations close on 30 May. Group Managing Director of Telstra Product Management and Telstra Business Women’s ...
Publishing veteran Furst Media has appointed a new general manager to assist their ongoing expansion as a fully integrated marketing, publishing and communications agency. Rohan Dwyer, former sales director for Nova & Vega radio’s Melbourne-based ...
I can’t count the number of times p3 clients ask questions about search engine marketing. If the client is new to the opportunity, I generally introduce the concept and once we get beyond the basics ...
What is it about the sound of brands that gets me going? Why do I spend so many hours loitering in shopping centers with my ears pressed against windows trying to gauge the soundscapes or ...
Three spoonfuls to fuel your mind for the start of the week: The coming backlash over green marketing Seth Godin points out the need for accountability in green marketing: “The easiest marketing promise to make ...
Two videos courtesy of Sydney agency Colman Rasic Carrasco today. Radiohead and MTV Exit have teamed up with CRC Sydney to produce the bands new music video. Radiohead rattled a few marketing cages with their ...
Following on from our very own Karl Treachers pointed attack on the Olympic brand pre-Beijing, the presumably insomniac people over at Adland brought The Newshounds attention to this new video from Amnesty International, which doesnt ...
BMW have a decent history in Australia of tying their marketing activities to the arts. There were BMW Art Cars and BMW Films, and then there was that time that they dabbled with the black ...
Two news stories in one here. It seems that the elder citizen is becoming more and more attractive to advertisers and manufacturers alike. Brand Republic and Marketing Week in the UK reported on tgi50, a ...
The results of the IAB Awards are in, but well save you the press release and just show you the interesting bits – the winners. The 2008 Interactive Advertising Awards covered two streams – creative ...
Sprinkled liberally all over this site you will find the strange codified initialisation RSS. For those of you already introduced to these three letters, youll already know the power of this great little technology, but ...
This morning’s bowl of blogging goodness for your delectation: Brand gravity: the pull of Marketing John Moore was his usual generous self the other morning and pointed me in the direction of this thoughtful post ...
