Technology & Data
Technology & Data
FutureBrand’s Country Brand Index (CBI) has rated the US number one country brand for 2009. Australia held the top spot for the past three years, but slipped to third place in 2009 behind Canada, host ...
In his latest vodcast, Ana Bosnjak interviews Geoffrey McDonald Bowll, MD of Starship and author of the monthly column Guerrilla Guide in Marketing magazine, about psychographics and why people wear many hats. Check it out ...
While China was winning all the on-field golds at the Olympics, their local brands were little more than also-rans in the biggest competition of them all; the Global Brand Stakes. Brand China missing out China ...
Background SBS, the world’s most multicultural and multi lingual broadcaster began in the 1970s and it’s most recent identity was shaped in 1991. In those 17 years, Australia has changed a lot, media has changed ...
What consumers say and what consumers do are not inextricably linked. Consumers, for reasons internal (how they feel about themselves) and external (how they are perceived by others), can behave anywhere across a spectrum from ...
Tamir Berkman works at FRANk media In my last post here at marketingmag.com.au, I discussed the reasons why you should already be thinking strategically about online and about your presence in the online space. Hopefully, ...
Tamir Berkman works at FRANk media I usually don’t start with thinking about building a website. I will first recommend taking a look at your existing online profile, what your competitors are doing, the industry ...
If you havent heard of Jeremiah Owyang then dont worry. Youre not alone. More people havent heard of him than have, so youre in the company of billions of other regular folks. But then who ...
“If you are not in fashion, you are nobody.” An extreme view on social order perhaps, but when British statesman and diplomat Lord Chesterfield spoke these words in the 17th century it was indicative of ...
Creating a powerful marketing campaign requires more than just a great idea. It also requires the support and ‘buy-in’ of internal and external stakeholders, says Peter Zarris.
I’m not the type to initiate gratuitous banter with strangers. I’m the rude girl in the elevator feigning some urgent text message to avoid talking to you about the weather. I’m the one in the ...
Brands that turn their backs on their consumers’ emotional bond to them do so at their own peril, writes Karl Treacher.
