Technology & Data
Technology & Data
As many as two in three Australians are unaware that many well known TV brands are actually manufactured in China – and many would be concerned over the quality of the unit if they knew. ...
TorchMedia has released a media-planning tool for iPhone, built specifically for media planners and marketers working to purchase campaigns. The ‘Shopper Media Planning Guide’ app enables users to input their campaign objectives and brand characteristics, ...
SBS has announced the launch of its 2010 FIFA World Cup advertising campaign, which it says will not only be multiplatform, but also multilingual. The campaign, developed by US Sydney, aims to highlight the global ...
Search giant Google has revealed that it is in the process of auditing its internal security, following the revelation that it not only had its systems hacked by external sources, likely to originate from China, ...
A study has found that visitors to internet sites in the Asia-Pacific region has increased 22% to nearly half a billion, with most individual countries in the region experiencing double-digit growth rates. The comScore report ...
Woolworths has won a national multicultural marketing award for its TVC featuring husband and wife characters, Maria and Stavros, speaking in Greek. The supermarket chain was named winner of the Big Business Category of the ...
Bebo announced that it has appointed Hannah Rook to the role of head of marketing, Asia Pacific. The social networking site indicated that role was created to drive Bebo’s awareness in the region and to ...
If there’s one thing you can rely on, it’s that ‘successful’ strategies will only last as long as it takes for your competitors to replicate them. Very few companies succeed in developing sustainable competitive strategies; ...
Research conducted by SheSpot has identified a new consumer market termed couplets. Drawing marketing attractiveness comparisons to DINKs, the research defines ‘couplets’ as young engaged-to-be-married or recently-wed couples about to embark on a life together. ...
Over the past six months my blogs have focused on the digital consumer, but in this months post Ill focus on one of the bigger, and potentially controversial, consumer trends at play. Its a trend ...
An AskMen.com survey has revealed that marketers may have got it wrong in terms of the Aussie bloke persona portrayed in advertising. The ‘2009 AskMen Great Male Survey’ had a global participation of 50,000, with ...
