Technology & Data
Technology & Data
Corporate brands are more important than ever before as consumers look for anchors of trust in today’s uncertain climate, according to global research from PR network Weber Shandwick. The study found that corporate brands were ...
While Brazilians are big spenders, the Chinese are saving, Indians are study geeks and the Russians are on a downer, brands are looking at exponential growth in emerging markets over the next few years as ...
Consumer goods giant Procter and Gamble (P&G) has taken aim at increasing its reach in China as multinationals look to the Chinese countryside as the next engine of growth. According to a survey conducted by ...
They say if you really want to get to know a person, you need to walk a mile in their shoes. Matt Granfield talks to some of Australia’s savviest digital marketers and finds out how ...
It’s that time of year again – the time when every marketer and their dog looks to their crystal ball to light the way ahead. We all want to know what the world is going ...
Twitter is counting down to the end of 2011 with a five-part Year In Review website: a snapshot of the year that lists the trends and happenings in, as well as notable joinings to, the world of ...
Marketers are disconnected from the attitudes of the consumers they are tasked with reaching, claims new survey data, with almost 60% of consumers having ceased engagement with multiple brands because of poorly targeted communications. The ...
Have you abandoned free-to-air television and crossed over to watching TV shows online to avoid annoying commercial breaks? In China, television has lost such a huge amount of viewers that the State Administration of Radio, ...
Buying local products is important, right? If you say yes, you stand with two-thirds of Australian consumers. If you actually purchase Australian made products on a regular basis, you are in a small minority, says ...
Marketing mag has reported on declining beer sales in Australia, but alcohol consumption in China is showing no signs of slowing down. A Datamonitor report has shown that where Western consumers are lessening their alcohol ...
Australia could probably learn a lot from Japan in fighting obesity, but you might be surprised by some of the foods Japanese consumers are buying to keep thin. In a product insight report, Datamonitor analysed ...
