Technology & Data
Technology & Data
Twitter is counting down to the end of 2011 with a five-part Year In Review website: a snapshot of the year that lists the trends and happenings in, as well as notable joinings to, the world of ...
Marketers are disconnected from the attitudes of the consumers they are tasked with reaching, claims new survey data, with almost 60% of consumers having ceased engagement with multiple brands because of poorly targeted communications. The ...
Have you abandoned free-to-air television and crossed over to watching TV shows online to avoid annoying commercial breaks? In China, television has lost such a huge amount of viewers that the State Administration of Radio, ...
Buying local products is important, right? If you say yes, you stand with two-thirds of Australian consumers. If you actually purchase Australian made products on a regular basis, you are in a small minority, says ...
Marketing mag has reported on declining beer sales in Australia, but alcohol consumption in China is showing no signs of slowing down. A Datamonitor report has shown that where Western consumers are lessening their alcohol ...
Australia could probably learn a lot from Japan in fighting obesity, but you might be surprised by some of the foods Japanese consumers are buying to keep thin. In a product insight report, Datamonitor analysed ...
According to research company, Datamonitor Chinas increasing interest in skincare has led to more new skincare product launches in 2009 in China than in any other country besides the US. Around 2000 products were launched ...
Multinationals are going to great lengths to tailor their products to suit the Chinese market, with some even launching entirely new product ranges, says research company Datamonitor. Levis is the latest global brand to manufacture ...
As many as two in three Australians are unaware that many well known TV brands are actually manufactured in China – and many would be concerned over the quality of the unit if they knew. ...
TorchMedia has released a media-planning tool for iPhone, built specifically for media planners and marketers working to purchase campaigns. The ‘Shopper Media Planning Guide’ app enables users to input their campaign objectives and brand characteristics, ...
SBS has announced the launch of its 2010 FIFA World Cup advertising campaign, which it says will not only be multiplatform, but also multilingual. The campaign, developed by US Sydney, aims to highlight the global ...
