Technology & Data
Technology & Data
If content is king, then data is emperor. Do any of us really know what Big Data will mean for the future of marketing? When thinking about data, I’m reminded of Arthur C Clarke’s Third ...
That’s the guts of a 20 terabyte report recently released by IBM: ‘A snapshot of Australia’s Digital Future to 2050′. Written by strategist Phil Ruthven, it is crystal ball gazing into our future with super-fast ...
Retailers using customer data effectively are achieving cross and up sell rates over 140% higher than those that are not, according to a customer relationship management firm. And with personalisation becoming increasingly important to the ...
With every man and his dog now selling digital marketing services, will the existing agency model survive, or are natural forces gradually producing an entirely new beast? “I’ve stopped answering my phone when a digital ...
Loyalty programs are big business. From the local coffee shop to the leading banks and retailers, everyone seems to want a piece of the ‘customer engagement’ action leading to wallets full of loyalty cards and ...
What was once considered the future promise of mobile phones looks to be coming true, faster than ever. A report in Technology Review raises the possibility that smartphones are spreading faster than any technology in ...
In the midst of its own revolution, B2B marketing faces sweeping changes and an uncertain future. It’s 2012 and B2B marketing teams are expected to deliver more from less in an increasingly timeand resource-poor environment. ...
In April this year Tim O’Reilly, founder of O’Reilly Media and a man with god-like status in Silicon Valley, was interviewed by Forbes magazine in relation to ‘Where’, a technology conference he started. During the ...
Woolworths has refreshed its positioning as the fresh food people, launching a new multi-million dollar brand campaign. The campaign seeks to bring to life the people behind the fresh food positioning, featuring nine staff members ...
Image credit: Iain Brew. About the authors: Dr Chris Baumann is a senior lecturer in business at Macquarie University in Sydney and a visiting professor at Seoul National University. His research is on customer loyalty, ...
On launch day of phase two for ‘There’s nothing like Australia’, Marketing sat down to talk with executive general manager of marketing at Tourism Australia, Nick Baker, about the strategy behind the campaign. Marketing: The ...
The next phase of Tourism Australia’s (TA) global tourism campaign, There’s nothing like Australia, has launched, pitching Australia’s premium tourism experiences to the world. The campaign moves away from the icons, although still features the ...
eBay has employed a segmentation of its users to promote its behavioural targeting abilities using 15 ‘geo-tribes’ or named consumer archetypes for advertisers to target. With the assistance of RDA Research, the online auction site ...
