Technology & Data
Technology & Data
Image credit: Iain Brew. About the authors: Dr Chris Baumann is a senior lecturer in business at Macquarie University in Sydney and a visiting professor at Seoul National University. His research is on customer loyalty, ...
On launch day of phase two for ‘There’s nothing like Australia’, Marketing sat down to talk with executive general manager of marketing at Tourism Australia, Nick Baker, about the strategy behind the campaign. Marketing: The ...
The next phase of Tourism Australia’s (TA) global tourism campaign, There’s nothing like Australia, has launched, pitching Australia’s premium tourism experiences to the world. The campaign moves away from the icons, although still features the ...
eBay has employed a segmentation of its users to promote its behavioural targeting abilities using 15 ‘geo-tribes’ or named consumer archetypes for advertisers to target. With the assistance of RDA Research, the online auction site ...
Tourism Australia has been handed an unexpected $61 million marketing boost to target Asian tourists. The ‘Asian Marketing Fund’, set aside in last week’s Federal Budget in recognition of the growth expected to come from ...
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” – David Ogilvy Each weekday in May we’ll bring you a niche, alternative or emerging advertising option ...
Many companies go on and on about getting close to their customers. They think that by repeating such a mantra they will better understand their needs. However, when you start to experience the offering you ...
‘Prosumers’ – today’s modern, hyper-connected consumers – are starting to question their materialistic ways and the direction the world is heading in soically, economically, politically and environmentally, according to a new report. Prosumer is a ...
The national tourism body’s ‘There’s Nothing Like Australia’ campaign will be reinvented for a fresh international release across 27 countries and 17 languages, with China its first target. The revamped campaign material, which will include ...
It’s no ground-breaking news that the vast majority of people trust word of mouth recommendations from friends and family above mainstream advertising, but the latest surveys from global research firm Nielsen indicate that it is ...
Consumers trust on average only a select few retailers but their trust in merchants has doubled over the past year, according to IBM’s 2012 Smarter Consumer Study. The findings from the study, conducted with 28,000 ...
Apple has signalled a desire to encourage the exploding number of Chinese Mac users by including some significant China-specific features in its upcoming desktop operating system dubbed ‘Mountain Lion’, news of which broke late last ...
Ever felt like you were pouring money down a drain we call ‘marketing’? Marketing is a great tool to reach and engage with customers if done correctly, but when it is done ineffectively it is ...
