Technology & Data
Technology & Data
The Australian Federal Government has successfully withstood a High Court challenge on the constitutional legitimacy of plain packaging legislation. So with help from the field of behavioural economics, let’s now look at the behavioural legitimacy ...
While the CMO is forecast to outspend the CIO on information technology by 2017, most senior marketers in the Asia Pacific region admit they’re yet to effectively use or even get their head around ‘big ...
‘Garbage In Garbage Out’ (GIGO) has usefully served as a call to arms over the decades. Beware those who throw poor quality information into a business process because no matter how sophisticated that process, it ...
More data is being created today than that seen from the dawn of man to 2003. In fact, the amount of data we now have at our fingertips doubles in size every 18 months. It ...
I have a deep, philosophical question for you: If I buy stuff online for my dog, does it mean I’m a dog? What about if I buy stuff online for my cat, does it mean ...
For marketers, salespeople and anyone who regularly touches a computer, the latest phenomenon is precipitating fundamental change in how we access technology. What is ‘The Cloud’? It wasn’t so long ago the generation was born ...
If content is king, then data is emperor. Do any of us really know what Big Data will mean for the future of marketing? When thinking about data, I’m reminded of Arthur C Clarke’s Third ...
That’s the guts of a 20 terabyte report recently released by IBM: ‘A snapshot of Australia’s Digital Future to 2050′. Written by strategist Phil Ruthven, it is crystal ball gazing into our future with super-fast ...
Retailers using customer data effectively are achieving cross and up sell rates over 140% higher than those that are not, according to a customer relationship management firm. And with personalisation becoming increasingly important to the ...
With every man and his dog now selling digital marketing services, will the existing agency model survive, or are natural forces gradually producing an entirely new beast? “I’ve stopped answering my phone when a digital ...
Loyalty programs are big business. From the local coffee shop to the leading banks and retailers, everyone seems to want a piece of the ‘customer engagement’ action leading to wallets full of loyalty cards and ...
What was once considered the future promise of mobile phones looks to be coming true, faster than ever. A report in Technology Review raises the possibility that smartphones are spreading faster than any technology in ...
In the midst of its own revolution, B2B marketing faces sweeping changes and an uncertain future. It’s 2012 and B2B marketing teams are expected to deliver more from less in an increasingly timeand resource-poor environment. ...
