Contextual commerce is the marketing phenomenon that will sweep the industry, says Carolyn Breeze, allowing businesses to capture and process a customer at the point of discovery. Marketing speaks with Breeze, head of Braintree Australia, ...
Instagram has announced plans to make it easier for businesses to trade and connect with customers on the platform, including preliminary implementations of contextual commerce – partnering with Eventbrite, ChowNow and Yelp Reservations. Launching today, ...
A new study from Mood Media surveyed more than 10,000 global consumers to find how consumers react and rate in-store sensory stimuli. The study, ‘Elevating the Customer Experience: The Impact of Sensory Marketing’, performed by ...
