Technology & Data
Technology & Data
We all use data to dictate marketing decisions, yet the subject leaves many of us glazed over, yawning and pitying those with the word ‘data’ in their job title. Andrew Stone dispels this perception, showing ...
Should they attempt to muscle in on David Jones’ successful fashion positioning or follow a different path? Is it too late for Myer?
We asked three marketers from very different industries to respond to our Brain Trust question on the theme of connect: “How do you imagine brands could change in the way they connect with their ...
* Sponsored content – This article was produced by Marketing in collaboration with Qualtrics to promote ‘The Essential Website Experience Playbook’. Download the guide to learn 10 ways to capture web feedback and drive conversion and loyalty. ...
The growing importance of data as a marketing tool has not yet been fully embraced by the industry. John-Paul Syriatowicz , group CEO of Squiz, believes this can be explained by a lack of understanding ...
After oOh!media’s signing of a landmark new data partnership, CEO Brendon Cook explains the media owner’s new audience-targeting capabilities and where the company’s digital offering is heading. For oOh!media, its recently-announced partnership with data and analytics company ...
Marketing speaks with Gil Levonai, CMO at Zerto, about what makes tech start-ups cool. After working as an engineer and product manager, Gil Levonai was hired to manage Zerto’s product and marketing teams. As the company ...
No longer just an event in the US, Black Friday is now an international retail phenomenon. This article was sponsored by digital discounts business Picodi. Here’s how the world gets its shop on on Black ...
‘Want to know what customers think? Just ask them!’ turns out to be less effective than marketers have been led to believe. According to organisational psychologist Charlotte Rush, the key to understanding what the customer ...
The Essential Website Experience Playbook, from software-as-a-service and leading insight platform Qualtrics, identifies customer feedback through all stages of interaction with the site as yielding “critical insights you need to adjust specific experiences, or to ...
Marketing cloud giants Adobe, Marketo, Oracle and Salesforce are leading the way in providing digital marketing hubs, new research from Gartner has found. The report on Digital Marketing Hubs ranked the four companies in the ...
