Technology & Data
Technology & Data
A brand’s social or political stance can have great influence on the purchasing decisions of Australians, new research confirms. Research conducted by The Digital Edge reveals 52% of Australians make their purchasing decisions based on ...
Samsung partners with Disney to save its AR Emoji feature with augmented reality (AR) versions of Mickey and Minnie Mouse. Samsung Galaxy S9 and S9+ users can now create and send videos of themselves animated ...
Smart Video Australia has launched its personalised video chatbot, using AI to communicate directly with customers via a video messaging app. Smart Video Australia (SVA) has announced the launch of its personalised video chatbot, allowing ...
Contextual commerce is the marketing phenomenon that will sweep the industry, says Carolyn Breeze, allowing businesses to capture and process a customer at the point of discovery. Marketing speaks with Breeze, head of Braintree Australia, ...
Instagram has announced plans to make it easier for businesses to trade and connect with customers on the platform, including preliminary implementations of contextual commerce – partnering with Eventbrite, ChowNow and Yelp Reservations. Launching today, ...
A new study from Mood Media surveyed more than 10,000 global consumers to find how consumers react and rate in-store sensory stimuli. The study, ‘Elevating the Customer Experience: The Impact of Sensory Marketing’, performed by ...
