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Creative industries contribute record $8.7 million to social causes


Creative industries contribute record $8.7 million to social causes


UnLtd’s annual results reveal a record $8.7 million total industry contribution to social impact in FY17.

UnLtd has announced a record $8.7 million total industry contribution to social impact in FY17 as part of its annual results.

The total value of funds, services, inventory and time donated by the media, marketing and creative sectors increased by 34% from the previous financial year due to an increased number of corporate partners, introduction of new events as well as deepened engagement with its core Social Impact Partners.

Highlights from the social impact report include:
  • 41 companies donated funds, services, inventory and time to help 26 charities helping children and young people at risk,
  • total value generated reached $8.7 million, an increase of 34% year-on-year,
  • media inventory donated was up by 46% year-on-year,
  • in-kind goods and services such as video production, creative assets, materials and community service announcements increased by 253% year-on-year, and
  • 38 fundraising events were held.

To date, UnLtd, a social purpose organisation connecting creative industries with charities helping children and young people at risk, has generated over $35 million in value and it aims to make that $100 million by 2021.

“We believe that our industry and its people have the potential to use their financial and cultural influence to create great social change. We also believe that every young person has something to offer and that their opportunities should be unlimited. This year’s results are a testament to what can be achieved when our industry works together to create the social change needed,” says CEO Paul Fisher.

Highlights of the value generated by industry for UnLtd charity partners include:

  • UnLtd’s Social Impact Partners OMD and Bauer contributed to The National Pyjama Day by The Pyjama Foundation. The event has grown from a local community initiative to a national fundraising event with revenue generated up by 150% in two years. In 2017 the event raised $250,000, funding 250 new ‘Pyjama Angels’ helping children in foster care through their Love of Learning program.
  • Network Ten contributed $1.4M in cash and value to 10 UnLtd charities in FY17.
  • 14 senior executives spent a night in jail to raise funds and awareness of Whitelion. Over $30,000 was raised helping Whitelion provide intensive case management and outreach homelessness support for young people who are currently sleeping rough.
  • Be Centre, a play therapy centre that helps children heal from trauma has been rebranded with the support of GroupM.
  • 26 media execs raised $30,000 for Backtrack, helping them train young people in rural communities experiencing a hard time with essential carpentry skills whilst also building a mobile office, and to run a school holiday program to those who have nowhere to go, giving many of them a chance to see the sea for the first time.
  • Over 300 MFA NGENers dodged some balls and raised funds at the annual Dodgeball tournament resulting in $30,000 raised for Hear For You, supporting deaf and hard-of-hearing young people. The donations allow Hear For You run 17 workshops giving 100 deaf or hard of hearing teenagers an opportunity to ward off social isolation and move towards becoming more engaged and focused on achieving their personal life potential.


Marketing is proud to have UnLtd as its Content Partner. UnLtd brings the Australian media, marketing and advertising industry together to tackle a big issue: undoing youth disadvantage. We urge you to get involved. Click here to learn more about UnLtd and its work.



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