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Men receive 50% more bonuses than women in sales and marketing


Men receive 50% more bonuses than women in sales and marketing


Men in sales and marketing are receiving at least 50% more in bonuses and commissions than women, a survey by recruitment company Alliance has revealed.


Alliance drew data from its salary comparison website MySalaryPortal to survey 3320 sales and marketing professionals, revealing that males received an average bonus of $15,299 compared with $10,727 for women.

The study also found more than half of the surveyed sales and marketing professionals received some form of workplace benefits.


Here are the top five benefits received:

  1. Mobile phone/mobile allowance (20.7%),
  2. flexible working hours (15%),
  3. company paid training (11.4%),
  4. car park (11%), and
  5. paid maternity/paternity leave (8.9%).

Alliance executive general manager Paul Barbaro said the 50% disparity in bonuses between males and females mirrored inequalities across other professions.

“The equation is pretty simple, if a business doesn’t pay equitably, it won’t attract women and they will miss out on the diversity of thinking that both genders bring to the table.”

He pointed out that other Australian professions, such as accounting, have started addressing the issue.

“While male accountants over the past year received higher bonuses than their female counterparts – $10,612 compared to $8,025 – the gap has narrowed by 60%. In the previous year (2012 to 2013) the average bonus for male accountants was almost double at $12,900 versus $6,400 for women.”

Barbaro said paying bonuses and benefits was a key way for companies to attract great talent and reward best performers.

“Many businesses have cut staff numbers and without the profits coming in they’re finding more creative ways to reward high performers whether through bonuses attached to profit or a mix of desirable  benefits.”

A resurgence in training was trending in sales and marketing, he said.

“A year ago paid training barely made the top 10 list. Now, professionals want to up skill to cover skills gaps left in shrunken teams and to broaden the scope of opportunity for themselves as the economy picks up pace.”

Michelle Herbison

Assistant editor, Marketing Magazine.

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