Here’s a Marketing-original infographic for you, with data visualisation work by Transmission.

The Marketer Views on Advertising Survey was conducted by Marketing and set out to canvass the beliefs held by Australian marketers into which communications channels are preferred by consumers.

We then compared and contrasted them to those of consumers themselves, as studied by Quality Online Research on behalf of Australia Post and detailed in the report, ‘Creating Connections That Matter: How Australians Want To Hear From Brands‘.

Here’s what we found. To go deeper, this article breaks the data down by industry.

Click the graphic to enlarge.