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53yo memo on loyalty from Leo Burnett


53yo memo on loyalty from Leo Burnett



“If any of us eats those nauseating Post Toasties or Wheaties, for example, in preference to the products of Kellogg’s, I hope he chokes on them.”

– Leo Burnett                       


It’s 53 years since legendary, and oft-quoted, adman Leo Burnett typed the below memo titled ‘Scratching the back of the hand that feeds you’. AdAge is reporting that the agency bearing his name sent it out a few days ago as a reminder to staff on the principles of loyalty to clients.

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Leo Burnett memo


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