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Marketing jobs on the rise: 56% of companies plan to increase permanent staff levels this year


Marketing jobs on the rise: 56% of companies plan to increase permanent staff levels this year


Marketing jobs are on the rise this year, with 56% of employers planning to increase permanent marketing staff levels, and 37% planning to increase permanent sales staff.


Recruitment company Hays reports that 56% of the 2500 employers it surveyed plan to increase their permanent marketing staff levels.

In its quarterly report summary for July to September 2014, Hays says it has also seen a trend towards more permanent sales roles as businesses grew or changed their structures. 37% of employers surveyed plan to increase permanent sales staff.

The report also notes a trend towards employers offering a guaranteed commission for the first year in order to entice and secure proven sales professionals.

Another trend found was a drop in the number of people with state government experience available for temporary assignments.


Other findings specific to marketing and sales roles from the Hays quarterly report:

Business Development Managers – Employers are looking for candidates with a proven ability to grow new business or enter into new markets. In addition, those businesses that have restructured are now looking to add to their sales team.

Account Managers – There is a shortage of sales professionals with solid experience dealing with major retailers, especially in FMCG. We are also seeing a need for candidates who can take responsibility for a number of key accounts.

Sales Consultants – Businesses that have undergone restructures are adding Sales Consultants to their sales team. We are also seeing demand for ‘hunter’ style sales professionals, or in other words, candidates who can go out and win new business rather than solely manage existing accounts.

Technical Sales Consultants – Technical Sales Consultants are also in demand. Employers believe technical product experience is critical to success and there are a lot of technical sales roles within niche industries that require relevant industry experience.

Digital Marketing Coordinators – As a lot of content is moving online, organisations in both the public and private sectors are employing full time digital marketing coordinators. Experienced digital marketers are quickly employed.

Marketing Communications – Strong candidates for mid-level communications roles are in demand. Senior and entry level candidates are in good supply, but there is a shortage of mid-level candidates. Candidates with state government experience are also sought in the public sector.

Media Advisors – Candidates with state government experience are in demand in the public sector. However these candidates are rarely immediately available.

Events Coordinators – Mid level candidates who can run end-to-end events are in high demand. We are also seeing demand for senior events candidates with government experience in the public sector.

Graphic Designers – Graphic Designers with government experience are in demand. So too are those with video experience and animations skills.

Social Media Managers – Employers see the benefit of adding social media expertise to their marketing team. Consequently demand exists for strong candidates in both strategy and operations.

Analytical skills – Marketing professionals with strong analytical skills are in high demand as big data plays a key role. Employers are looking for people who can make sense of data and what it means to their business.


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Michelle Herbison

Assistant editor, Marketing Magazine.

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