Mercedes-Benz Vans is giving Airbnb users the chance to spend a night in the brand new Marco Polo Activity van.

To promote its new Marco Polo Activity van, Mercedes-Benz Vans is setting three of the vehicles up on Cockatoo Island, giving Airbnb users the chance to spend a night in one.

The five- to seven-seater van has a roof that pops up and back seats that fold down for sleeping.

The vans for the promotion are styled by Megan Morton, Australian author and stylist.

“Instead of a regular vehicle launch, we wanted to bring the spirit of the Marco Polo to life,” says Diane Tarr, managing director of Mercedes-Benz Vans Australia and New Zealand.

Despite emerging in recent years as a consumer favourite in its own right, Airbnb is further increasing its reach and disrupting the hotel and accommodation industry by building high-profile partnerships with big brands and organisations such as Qantas, Ikea and the nation of Sweden’s tourism board.

The vans are available to book today on a first come, first serve basis. The competition campaign is being promoted via the #MarcoPoloActivity social push.

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Further reading

• Marketing speaks with Airbnb CMO Jonathan Mildenhall »
• Airbnb’s marriage equality campaign won a Cannes Lion »
• Airbnb’s message of equality was the focal point of a Super Bowl commercial »

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