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Avengers: Infinity War set to beat Star Wars for best-ever opening weekend

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Avengers: Infinity War set to beat Star Wars for best-ever opening weekend

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The Avengers: Infinity War is set to break box office records, much to Disney’s delight, owning four of the five best performing movies.

The Avengers: Infinity War enjoyed a very warm welcome at its Australian premier yesterday, with an 86% rating on Rotten Tomatoes and Australian critics left gushing. Infinity War may be set to break international opening weekend records, with its franchise cousin Star Wars currently holding first place.

Star Wars: The Force Awakens premiered in 2015 to the tune of US$247 (AU$326) million, holding the record for biggest opening weekend since. Infinity War may become a contender however, breaking expectations on its Wednesday release. Either way, Disney will be celebrating its successes this weekend – owning four of the five best performing movies over an opening weekend.

 

  • Star Wars; The Force Awakens US$247 million Walt Disney Studios Motion Pictures
  • Star Wars: The Last Jedi US$220 million Walt Disney Studios Motion Pictures
  • Jurassic World US$2018 million – Universal Pictures
  • The Avengers US$2017 million Walt Disney Studios Motion Pictures
  • Black Panther  US$202 million Walt Disney Studios Motion Pictures

 

In anticipation of Infinity War’s release, Marvel partnered with the AFL to place Avenger’s themed activations – including entertainment, costumed characters and giveaway prizes – at every ‘Sunday Funday’ match (where children enter free), beginning in round three.

Additionally, Marvel supported its newest Avengers installment in Australia with a series of OOH activations including billboards, bus adverts and commissioned murals.

Disney received some backlash for its potentially distasteful timing of the movie’s Anzac Day Australian release – The Today Show host Kyle Stefanovic referring to it as a “grubby cash grab”, calling on Australians to boycott cinemas on Anzac Day.

Variety.com reports that Infinity War was predicted to see an opening weekend between US$225 (AU$297) and $245 (AU$325) million, however its release has updated some figures to possibly see it reaching US$250 (AU$330) million.

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Josh Loh

Josh Loh is assistant editor at MarketingMag.com.au

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