Woolworths has hit back in its loyalty war against Coles, with an ad mocking the recent high profile relaunch of Flybuys.

In a TVC that highlights the size of the Flybuys campaign, an animated green ‘peaman’ says, “This is the simplest way we could make this ad. Because extra special savings from Woolworths Everyday Rewards is the simplest way to save on the things you love.”

The ad also takes aim at elements of Flybuys by saying Everday Rewards is simpler than “waiting at the mailbox” and “simpler than counting to five”, in reference to Flybuys’ letterbox drop and My5 initiative.

Created by Droga5, the campaign comes less than four weeks after Coles relaunched Flybuys.