“The irony is that while there have never been more ways to reach consumers, it’s never been harder to connect with consumers.”

– Brad Jakeman

Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that perhaps won’t appear on your research and data reports but highlights opportunities that can add reach, impact and value to your marketing and advertising mix. Your niche ad option for 4 May is:

Risk-free TV

Pay-per-response is not just for online advertising. Firms such as Risk Free TV help produce a response-driven television commercial and then advertises your product or service on various TV stations at no cost. Marketers then pay on a pre-agreed cost per lead generated. It is a form of low-risk, performance based advertising.

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