“Asked about the power of advertising in research surveys, most agree that it works, but not on them.”

– Eric Clark

Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that perhaps won’t appear on your research and data reports but highlights opportunities that can add reach, impact and value to your marketing and advertising mix. Your niche ad option for 9 May is:

Napkin ads

There are a broad range of ambient advertising options available to marketers which can offer both impact and high engagement. Napkin Ad is one such example where they print and distribute branded luncheon napkins throughout a growing network of food outlets within major CBD, food court and shopping centre locations throughout Australia.

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