Qantas has launched the latest addition to its website – Qantas Travel Insider. Qantas Group general Manager sales and distribution, Rob Gurney, indicates Qantas Travel Insider is a comprehensive online resource that would help travellers ...
Ad agencies will no doubt be watching closely to see if the change in leadership at Qantas sparks a review of the marketing and advertising companies it works with, including its ties to Singleton Ogilvy ...
Low-cost regional airline Bonza entered voluntary administration on Tuesday 30 April, after flights were abruptly cancelled and its aircraft were repossessed. Bonza was poised to be Australia’s ‘friendliest’ carrier, but tough competition and a national ...
Netflix’s new documentary, ‘Pepsi, Where’s My Jet’, is the story of when John Leonard sued Pepsi for false advertising, but it turned around and backfired for him. It also shaped advertising laws forever. In 1995, ...
A recent survey has found that Gen Z will be the group driving sales this year unlike previous years where families usually account for most of the spending. Despite rising costs, new research from BlackHawk ...
Australian creative talent platform theright.fit has launched its app. The platform, which calls itself the ‘easiest way to find jobs for models, actors and influencers’ has already ranked in the top 100 apps locally. Launched ...
Marketing speaks with Tom Walley, the general manager of Corporate Traveller Australia about an uncertain future for the travel sector that hinges on vaccine rollout. We also discuss sustainable travel practices and connecting with the ...
Jen Jones reflects on the foundational changes that the industry is facing. How will demand for brand authenticity and a renewed focus on the customer experience create a new dawn in brand management? In the ...
With states in lockdowns (again) and Australia lagging behind other countries when it comes to vaccine rollout, Taryn Williams considers how to increase vaccine uptake with strategic use of social media and community influencers. It’s ...
