For the past seven years, Marketing Magazine has been giving me the opportunity to predict what the future of social holds for the coming year. You can check all my previous predictions right here: 2016, ...
As another year closes, Amaury Tréguer returns to give Marketing his top five predictions for the evolution of social media in 2020. Last year, he predicted the rise of vertical video and CGI influencers; for 2020, it’s ...
Amaury Treguer returns to end the year with trends that define the next 12 months in social media, content and influencer marketing. For the past three years, I’ve been honoured to write this piece and ...
In light of recent algorithm changes at Facebook and Instagram, Vero is causing a stir. Its ad-free offering is an enticing one, but a clunky user experience may hinder its success. Amaury Tréguer ponders whether it can take ...
The Facebook news regarding the News Feed has sparked conversation about the future of brands and publishers on the platform. Amaury Treguer’s not surprised. Over the years, social platforms, including Facebook, have been giving brands free ...
Amaury Treguer’s predictions for 2017 turned out to be pretty accurate. Can he do it again for 2018? For the third consecutive year, I’ve been honoured with the task of predicting what’s to come in the fabulous world ...
Influencer marketing’s rapid rise has led to a lack of transparency, measurability and credibility. Amaury Treguer says micro-influencers provide a more measurable, targeted opportunity to engage with audiences. As marketers, we’re well aware of the ...
After nailing his 2016 predictions, Amaury Treguer is back to set the scene for how social media will shape up in 2017. As we all know there is never a dull moment in the digital and social ...
