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Air New Zealand trials ‘cash for conversion’ social media scheme

Social & Digital

Air New Zealand trials ‘cash for conversion’ social media scheme


Air New Zealand is trialling a program in the UK, whereby customers who recommend the airline’s new premium economy service on social media will receive £50 cash back on their next booking.

To be eligible for the reward, customers must register and plug the airline’s premium economy service on Twitter, Facebook or other social network, or by email or blog post, and have one of their friends, fans or followers make a booking as a result of their recommendation.

The ‘Share and Earn’ program is being run to promote the airline’s new 777-300 Premium Economy Spaceseat, which has won two design awards – Wallpaper Magazine’s award for best air style and the 2011 Skytrax Award for best premium economy.

Commenting on the scheme, Air New Zealand GM for Europe Chris Myers, said:

“Since we introduced the new premium economy on the London route our customers have been sharing some great experiences with us. This is a great chance for them to now be rewarded for telling their friends and family about it.”

Created in partnership with marketing agency Digital Animal, the program trial will run until 16 May.



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