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Aussies’ 2021 in Google searches

Social & Digital

Aussies’ 2021 in Google searches

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It’s been another unpredictable year across the world and in Australia. Whilst the east coast went in and out of lockdown, Western Australia lived a relatively normal year. But, with Australians experiencing different levels of freedom and uncertainty, what were we searching for? Google has produced the searches that dominated Australia in 2021.

There were some key themes that really took over the searches this year:

The pandemic

 

No surprises that the pandemic continued to be the key focus for Australia. From Googling about vaccines, Delta and even more recently Omicron, COVID was always on our minds.

Sports

 

Australians continued to be fascinated by sport. The top seven queries overall on Google related to it. From NBA to AFL and the Australian Open, sports news and scores dominated.

DIY 

 

Lockdown dominated a lot of Australians’ lives, and so did DIY. From homemade face masks and candles as well as learning to dance or play the piano, hobbies became central to lockdown boredom.

Meanings

 

Australians wanted to know the meaning of a lot of words. Emancipation was the most searched word. It was unsurprisingly followed by “gaslighting” which was introduced as a commonly used term.

People 

 

Cleo Smith and William Tyrrell stories dominated the news cycle. As Cleo’s successful rescue warmed hearts around the world, Australians Googled it for continuous updates. We were also curious about our politicians, as Christian Porter was searched for. After making headlines, people wanted to know more about socialite Nadia Bartel and that Kmart plate.

Food

 

Comfort food was the number one craving for Australians. Gnocchi, lamb shanks and a hug-in-a-bowl minestrone recipes were what we were serving up. 

Want to know more about what we were looking for? Here’s the comprehensive list of our most common Google searches.

Overall searches

  1. NBA
  2. AFL
  3. Australia vs India
  4. NRL
  5. Euro 2021
  6. Wimbledon
  7. Olympic medal tally
  8. COVID NSW
  9. Coinspot
  10. Prince Philip

News events

  1. COVID NSW
  2. Cleo Smith
  3. QLD COVID update
  4. Alec Baldwin
  5. Coronavirus Victoria
  6. William Tyrrell
  7. Bert Newton
  8. Christian Porter
  9. Afghanistan
  10. Melbourne earthquake

Aussies

  1. Cleo Smith
  2. Ash Barty
  3. William Tyrell
  4. Christian Porter
  5. Nadia Bartel
  6. Dominic Perrottet
  7. Nick Kyrgios
  8. Ariarne Titmus
  9. Peter Bol
  10. Melissa Caddick

Global figures

  1. Alec Baldwin
  2. Rita Ora
  3. Travis Scott
  4. Kyle Rittenhouse
  5. Adele
  6. Naomi Osaka
  7. Pete Davidson
  8. Simone Biles
  9. Tiger Woods
  10. Emma Raducanu

Loss

  1. Prince Philip
  2. Gabby Petito
  3. Bert Newton
  4. Brian Laundrie
  5. Sean Lock
  6. Michael Gudinski
  7. Sarah Everard
  8. Carla Zampatti
  9. Helen McCrory
  10. Larry King

Sport

  1. NBA
  2. AFL
  3. Australia vs India
  4. NRL
  5. Euro 2021
  6. Wimbledon
  7. Olympics
  8. Australian Open
  9. EPL
  10. French Open

Recipe(s)

  1. Gnocchi recipes
  2. Guacamole recipe
  3. Curried sausages recipe
  4. Anzac biscuits recipe
  5. Negroni recipe
  6. Lamb shank recipe
  7. Brussels sprouts recipes
  8. Minestrone soup recipe
  9. Rocky road recipe
  10. Tzatziki recipe

‘How to…?’

  1. How to get vaccination certificate
  2. How to tie a tie
  3. How to deliver uber eats
  4. How to buy dogecoin
  5. How to watch olympics australia
  6. How to book COVID vaccine
  7. How to watch euro 2021 in australia
  8. How to link medicare to mygov
  9. How to book pfizer vaccine
  10. Million dollar vax how to enter

‘How to make…?’ DIY queries

  1. How to make a face mask
  2. How to make candles
  3. How to make playdough
  4. How to make a paper plane
  5. How to make a chatterbox
  6. How to make a website
  7. How to make slime without glue
  8. How to make a paper boat
  9. How to make fake blood
  10. How to make oxygen

Classes and lessons

  1. Dance classes near me
  2. Swimming lessons near me
  3. Driving lessons
  4. Pottery classes
  5. Swimming classes for kids near me
  6. Art classes near me
  7. Guitar lessons near me
  8. Piano lessons near me
  9. Zumba classes near me
  10. Glass blowing classes

Meanings and definitions

  1. Emancipated meaning
  2. Insurrection meaning
  3. Gaslighting meaning
  4. NAIDOC meaning
  5. NFT meaning
  6. Omicron meaning
  7. Frigid meaning
  8. Narcissist meaning
  9. ROC meaning
  10. Sedition meaning
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Liv Croagh

Liv Croagh is the Editor of Marketing Mag.

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