Tag: Case Study

Background Seven years ago, Vince Papallo, the founder of Stichem, was a builder looking for high-quality workwear for his team of tradesmen. Unable to find a decent supplier in his area, Vince decided to start ...

Background With the drought taking a toll on Australia’s water supply, ABC Innovation sought to educate the Australian public about water management and saving, with a focus on school students. As part of National Science ...

Background Despite its international respect and exposure, many Australians are unaware of Red Cross’s domestic activity. To build this domestic awareness, we wanted to involve Australians in something big demonstrating the power of humanity. Client: ...

Background In November 2008, smh.com.au relaunched their travel section as ‘Traveller’ in keeping with their print counterpart. The aim was for the online content to benefit from the print heritage and enrich the online offering ...

Background To promote its new range of Slow Cooker Recipe Bases, McCormick offered consumers a free cookbook. The problem? The cookbook was more popular than anticipated, costing heavily in printing, postage costs, overhead hours and ...

This case study was submitted by Georgie Summerhayes of Brand New Alliance. To submit a case please email [email protected] for the guidelines. Background BMW needed to relaunch the 1 Series into the Australian marketplace after ...

This case study was submitted by Alex Waldron of One Green Bean. To submit a case please email [email protected] for the guidelines. Background The Dove Campaign For Real Beauty was developed globally by Ogilvy, with a ...

This case study was submitted by Gerry McCusker of Engage ORM. To submit a case please email [email protected] for the guidelines. Background Brand: Stubbies SchoolwearClient: Pacific BrandsCreative agency: Fenton Stephens AdvertisingMedia agency: MediacomOnline strategy: Chisholm ...

This case study was submitted by Vida Redoblado of News Digital Media. To submit a case please email [email protected] for the guidelines. Background news.com.au is one of Australia’s largest news websites. With over six million ...

This case study was submitted by Alison Diaper of EYE Corporation. To submit a case please email [email protected] for the guidelines. Background EYE commissioned TNS (Taylor Nelson Soffres) to validate the effectiveness of Out-Of-Home (OOH) ...

(Details courtesy of Forrester Research; The UK’s Nationwide Puts Its Members First; 2007. A complete copy can be downloaded here) Background For mutual organisations like building societies, its shareholders are its customers and are often ...