Tag: Case Study
Tag: Case Study
This is a video case study – please view the video below. In a joint inititive between ABTs Beijing and Australian office, the first pre-Olympic Games experiential marketing event for the Snickers brand in China ...
Client: Transport Accident CommissionCampaign: Pictures of YouAgency: Grey Melbourne Background Speeding drivers are the biggest killers on Victoria’s roads, with speed a factor in at least 30% of all road fatalities. The Transport Accident Commission ...
Client: The World BankCampaign: 360/Synchronised campaign for handwashing with soapAgency: Grey Vietnam Background Grey Vietnam created a unique social marketing public awareness campaign in Vietnam. The driving idea behind the campaign was: Five Clean Fingers. ...
Client: Audi AustraliaCampaign: The Audi Brand TerminalAgency: The One Centre Background Audi is the world’s fastest growing luxury sports car company and the fastest growing luxury car brand in Australia. It has not been luck ...
Client: BlackmoresCampaign: ‘B Your Best’ membership driveAgency: Bullseye Background The Australian health supplements market is highly competitive, with price discounting constantly eroding brand loyalty. However, with its online Membership Loyalty Program, Blackmores has a powerful ...
Client: Challenge – supporting kids with cancerCampaign: The Biggest Aussie Pie NightMarketer: Sam McOrist, marketing and strategic development manager, Challenge Background Challenge is a major provider of daily support services to children with cancer and ...
Client: Amnesty International AustraliaCampaign: Chinese Internet CensorshipAgency: Care Network, Bendalls Group, dgmAustralia (in partnership) The Challenge Amnesty International set the challenge of how they could leverage social media to create a debate confronting issues around ...
Background SBS, the world’s most multicultural and multi lingual broadcaster began in the 1970s and it’s most recent identity was shaped in 1991. In those 17 years, Australia has changed a lot, media has changed ...
Background Competition is set to continue for the fashion dollar and despite a few false starts, retailers are seeking to capitalise on the growth of internet shopping as tech-savvy, time-poor consumers increasingly head online to ...
Challenge With unemployment reaching its lowest rates in over a decade, Defence Force Recruiting (DFR) found itself facing a shortage of skilled personnel due to the ever-shrinking pool of candidates. DFR needed to: raise awareness ...
Challenge With the ultimate aim of decreasing the number of young women in Queensland who smoke, Queensland Health commissioned an advertising campaign specifically targeted to females aged 18 to 29 years. Strategy Many young women ...
“If you are not in fashion, you are nobody.” An extreme view on social order perhaps, but when British statesman and diplomat Lord Chesterfield spoke these words in the 17th century it was indicative of ...
