Tag: News

Media experts have criticised Freeview as “lipstick on a TV pig”, despite the free-to-air channels hailing it as the next big thing in entertainment according to a report in the Sydney Morning Herald. Freeview, the ...

You generally don’t want to have anything too philosophical hitting you in the face when you’re on your way to work in the morning – but should your mind start to wander, a new campaign ...

A mobile campaign developed by Starcom MediaVest Group (SMG) for GIO‘s CTP Insurance product has resulted in almost 2,000 click-to-call requests from consumers. The aim of the mobile campaign was to engage and reward customers ...

A new partnership between Yahoo!7 and Digital Niche Pty Ltd, an associated entity of Vivid Group Pty Ltd, looks set to offer marketers even more control over the markets they target. The new relationship focuses ...

Despite everything you hear about the meteoric rise of digital, its clear that theres still plenty of life in the magazine industry yet. ACP Magazines has been busy expanding its list of publications, launching a ...

Telstra is calling on everyone to nominate a business woman for the prestigious 2008 Telstra Business Women’s Awards before nominations close on 30 May.  Group Managing Director of Telstra Product Management and Telstra Business Women’s ...

Publishing veteran Furst Media has appointed a new general manager to assist their ongoing expansion as a fully integrated marketing, publishing and communications agency. Rohan Dwyer, former sales director for Nova & Vega radio’s Melbourne-based ...

Three spoonfuls to fuel your mind for the start of the week: The coming backlash over green marketing Seth Godin points out the need for accountability in green marketing: “The easiest marketing promise to make ...

Two videos courtesy of Sydney agency Colman Rasic Carrasco today. Radiohead and MTV Exit have teamed up with CRC Sydney to produce the bands new music video. Radiohead rattled a few marketing cages with their ...

Following on from our very own Karl Treachers pointed attack on the Olympic brand pre-Beijing, the presumably insomniac people over at Adland brought The Newshounds attention to this new video from Amnesty International, which doesnt ...

BMW have a decent history in Australia of tying their marketing activities to the arts. There were BMW Art Cars and BMW Films, and then there was that time that they dabbled with the black ...

Two news stories in one here. It seems that the elder citizen is becoming more and more attractive to advertisers and manufacturers alike. Brand Republic and Marketing Week in the UK reported on tgi50, a ...